Korea market entry, simplified
Your Korean distribution partner.
We help global brands enter and grow in the Korean market. From import and e-commerce to marketing, logistics, and after-sales — one partner for everything you need to sell in Korea.
Business
Three businesses, one team
IT Solutions · Global Brand Distribution · Marketing. Independent practices that compound when they ship from the same team.
IT Solutions
From internal operations to external service platforms — an in-house team that designs and builds.
- In-house ERP and admin tooling (v2 in progress)
- Brand commerce platforms — GTGear, Keychron, Fanatec, Aiper
- External service-platform builds — Side by Side, HMG, more
- Logistics, inventory, and CS automation + BI dashboards
Global Brand Distribution
End-to-end distribution: imports, customs, channels, logistics, and CS — under one roof.
- Official Korean channels for 10+ global brands
- Major online and offline channels (Coupang, Naver, Hyundai Dept., E-Mart, more)
- In-house logistics + Korean-language 1:1 CS and after-sales
- Transparent monthly sales and operations reporting
Marketing
From performance to branding — measurable growth across the funnel.
- Performance marketing (search, social, display)
- Content and influencer campaign planning and execution
- Brand campaigns and launch strategy
- Marketing efficiency analysis and ROAS management
AI
From analysis to automation, then to action.
We're taking 14 years of operational data and know-how to the next level with AI. Not to replace human judgment — to make it sharper.
Analysis
Operations seen through data. AI finds the patterns humans miss.
- Sales / trend analytics and demand forecasting
- Channel-level marketing efficiency and ROAS diagnostics
- Inventory turnover and reorder optimization
- CS issue pattern detection and product feedback
Automation
Repetitive work that humans used to do, now handled by AI.
- First-line CS responses and inquiry routing
- Admin tasks (inventory, pricing, channel sync)
- Product detail page and SEO content drafts
- Multilingual creative translation and localization
Action
Beyond analysis and automation — AI agents that actually run parts of operations.
- Autonomous price / inventory adjustments within set rules
- Reorder proposals with approval-based execution
- Marketing campaign optimization
- Customer-facing agent — FAQ through refunds and exchanges
Full-scale AI investment begins in 2026.
Brands
The brands we run
Our own brands alongside global partners — operated end-to-end in the Korean market.
Spotlight
Flagship brands
Everything racing, in one place
Korea's specialist platform for F1, rally, and flight sim gear. Curating premium brands including Fanatec, MOZA, Thrustmaster, and Playseat.
Rediscover the joy of typing
Official Korean channel for the global mechanical keyboard brand. From wireless to wired, low-profile to custom — a complete lineup.
Full brand lineup
- Own brand ↗
GTGear
Racing & sim gear platformKorea's specialist platform for F1, rally, and flight sim gear. Curating premium brands including Fanatec, MOZA, Thrustmaster, and Playseat.
Visit official site → - Official distributor ↗
Keychron
Mechanical keyboardsOfficial Korean channel for the global mechanical keyboard brand. From wireless to wired, low-profile to custom — a complete lineup.
Visit official site → - Official distributor ↗
Fanatec
Sim racing wheelsOfficial Korean channel for the global sim racing standard.
Visit official site → - Official distributor ↗
MOZA Racing
Sim racing systemsDirect-drive wheels and full-stack racing solutions.
Visit official site → - Official distributor ↗
Playseat
Racing & gaming seatsPremium racing seat brand from the Netherlands.
Visit official site → - Official distributor ↗
Trak Racer
Sim racing cockpitsPremium sim racing cockpits from Australia.
Visit official site → - Distribution ↗
Thrustmaster
Racing wheels & flight controllersFrench gaming peripheral brand.
Visit official site → - Distribution ↗
Logitech
Gaming & productivity peripheralsGlobal peripheral brand lineup.
Visit official site → - Official distributor ↗
Pawswing
LifestyleA new global brand introduced to the Korean market.
Visit official site → - Official distributor ↗
Aiper
Smart pool cleanersOfficial Korean channel for autonomous pool cleaning robots.
Visit official site →
About
Your end-to-end Korean distribution partner since 2013.
ToBe Networks Global is the official Korean distributor for Keychron, Fanatec, Aiper, MOZA Racing, and more. We handle everything international brands need to sell in Korea: import and customs clearance, e-commerce operations on Coupang, Naver Smart Store, and 11st, offline retail placement at Hyundai Department Store and E-Mart, performance marketing, Korean-language customer service, and our own warehousing and fulfillment. One partner replaces an entire local team.
History
The road we've walked
From the founding of GTGear in 2013 to becoming Korea's go-to partner for global brand entry — a record of restless pursuit of better products.
- 2013
- GTGear founded
- 2014
- GTGear online store launched — FANATEC, Playseat, Buttkicker, RSEAT imports
- 2016
- In-house R&D center established
- Smart logistics and CRM systems deployed
- 2018
- Gaming category expansion — CORSAIR, Logitech, more
- 2019
- E-Racing platform built; competitions sponsored
- 2020
- Keychron & XTRFY Korean distribution
- Certified Venture Enterprise
- Tech-evaluation Excellent Enterprise (T3)
- 2021
- Keychron at Frisbee (offline retail)
- 2022
- Offline expansion — Hyundai Dept., E-Mart, Hi-Mart
- B2B expansion — selected supplier for Samsung, Naver
- Keychron Naver Brand Store launched
- 2023
- MOZA Racing Korean distribution
- Aiper Korean distribution
- AI-driven workflow automation adopted
- 2025
- Corsair Tier 1 & Fanatec official Korean distributor
- Official Canon distribution partner
- PawSwing Korean distribution
- 2026
- Hyundai Dept. Store × GTGear · Keychron pop-up store
- Full-scale AI initiative kicks off — analysis, automation, action
Credentials
Marks of trust
Certifications and partnerships earned over 14 years of operation.
Certifications
- 01
Corporate R&D Center
Established in 2016. R&D capacity invested directly into our internal systems.
- 02
Certified Venture Enterprise
Recognized as a venture enterprise on the basis of our tech and business model.
- 03
Tech-Evaluation Excellent (T3)
Awarded the T3 grade by an external technology evaluation body.
Supply & retail partners
B2B supply Samsung · Naver | Offline channels Hyundai Dept. · E-Mart · Hi-Mart · Frisbee
Looking for a Korean distributor?
We are the full-service Korea market entry partner trusted by Keychron, Fanatec, Aiper, and 10+ global brands. Import, e-commerce, offline retail, performance marketing, Korean-language customer service, warehousing — all integrated under one team. No need for a local office.
Partner with us →End-to-end Korea market entry.
Whether you're a consumer electronics brand, lifestyle company, or gaming peripherals maker, we provide everything you need to launch and grow in the Korean market. No local entity required — ToBe Networks acts as your Korean arm for distribution, regulatory compliance, e-commerce, retail partnerships, and brand building.
Imports & Customs
We own complex certification and customs clearance.
Distribution Channels
Major online platforms and our offline partner network.
Marketing
Full-funnel: performance, content, and influencer.
Customer Service
Korean-language 1:1 support, returns, and refunds.
Logistics & Warehouse
Our own fulfillment infrastructure for fast, reliable delivery.
Data & Reporting
Transparent monthly sales and marketing reporting.
How it works
- 01
Inquiry
Use the contact form below — pick "Partnership" and tell us about your brand and Korea entry timeline.
- 02
Meeting
Online or in-person at our Yongin HQ.
- 03
Proposal · Contract
Market analysis and proposal. Contract on agreement.
- 04
Launch · Operate
From launch campaign to ongoing operations.
Contact
How can we help?
Choose an inquiry type and your message routes to the right team. We respond within 3 business days.